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		SecureCom Technologies, LLC. is making a buzz.  An article in The Journal Gazette featuring SCT's own CEO Terrance P. Moore adds weight to the plight of SecureCom Technologies.  Article below. For a look at the actual article as posted on click here
		Cell phone will soon double as security system By Jenni Glenn The Journal Gazette A phone call interrupted Fort Wayne native Terrance Moore as he was getting ready for bed one night in January. His business partner could not wait to show Moore his latest invention. Within 30 minutes, Moore and his partner, Marquis Coleman, were huddled around Coleman’s cell phone, staring at the tiny screen. At first, Moore could only see a close-up of a digital clock in Coleman’s basement. Then the clock face flipped from 10:12 to 10:13 p.m., and he realized the significance of the image. Coleman had developed a new way to transmit streaming video from a camera to a cell phone. The breakthrough allowed Moore and Coleman’s company, SecureCom Technologies LLC, to create a security system where home and business owners can monitor their properties on a cell phone screen. Southfield, Mich.-based SecureCom Technologies is partnering with an industry giant to market its Mobilarm security system. Verizon Wireless customers in 14 states, including Indiana and Ohio, will be able to buy Mobilarm starting in the first quarter of 2006. Verizon plans to sell the product to businesses before expanding into the consumer market. Moore, a 1976 graduate of South Side High School, has high hopes for the future of Mobilarm and SecureCom Technologies. A high-quality, unique product and the backing of a cellular carrier with more than 49 million customers could propel the startup company to major success in the security field, he said. “We’re hoping (Mobilarm) takes off like the camera phone,” he said. Mobilarm users can dial into the system at any time to watch video of their businesses. Clients can switch between cameras showing one location or even look at multiple locations using the product, Moore said. Mobilarm transmits a picture only when the customer dials into the system, so it does not tie up the cellular network, he said. The product also can be connected to an existing security system, Moore said. If an alarm is tripped, Mobilarm will send a text message to the client’s phone without interfering with the alarm system’s automatic call to the police or a security company.	Moore
			Terrance Moore, CEO of SecureCom Technologies, displays a streaming video view from a security camera in his Angola offices.
		A business would need to spend an estimated $4,000 to $5,000 to install the system, Moore said. The cost varies based on how many cameras a company needs. There will be a monthly cost for service and support, but it has not been set yet. Verizon and SecureCom Technologies reached a joint marketing agreement for Mobilarm on Nov. 1, less than a year after the product first came to Verizon’s attention. Typically, the process takes one to two years, said Terrance Robinson, Verizon Wireless’ joint marketing agreement manager for the Midwest. Verizon wanted to sell Mobilarm “simply because there’s not really any other vendors out there doing or offering this type of product,” Robinson said, “so we wanted to take a little more of an aggressive stance and try to bring something like this to market.” Under the agreement, SecureCom Technologies will continue to receive the revenues from Mobilarm. Verizon expects to benefit from increased sales of its data plans, which customers will need to use Mobilarm, Robinson said. Data plans allow users to access the Internet from their cell phones. Verizon charges $49.99 a month for unlimited data service on a personal data assistant, such as a Palm Treo or BlackBerry. SecureCom Technologies did fine selling Mobilarm on its own, but the company saw more potential in a marketing partnership with Verizon Wireless, the second-largest cellular carrier in the nation, Moore said. Verizon will provide a sales force of 200 to 300 people trained to sell the product, he said. SecureCom Technologies, which employs seven, could not match that sales push. “It actually takes a lot of the weight off the company, working with somebody the size of Verizon,” he said. Hometown connections introduced Moore to his contacts at Verizon. He demonstrated Mobilarm for one of his former Xerox co-workers, City Councilman Glynn Hines, D-6th, last spring. “I thought, ‘Man, this would be unbelievable if you could get it to the right people,’ ” Hines said. Hines set up a lunch at Queenie Mae’s on Pontiac Street with Verizon Corp. spokeswoman Jane Howard, who works for the land-line phone company. Howard suggested some contacts at Verizon Wireless, who introduced Moore to Robinson. SecureCom Technologies partnered with two other companies to make the service a reality, Moore said. Q.C.Onics Ventures LP, based in Angola, is manufacturing Mobilarm. Detroit-based SER Communications Inc. will install the Mobilarm systems in businesses. Although cell phone security-camera products are a relatively new phenomenon, Mobilarm is facing some competition. Lawrenceville, N.J.-based Cenuco Inc. sells cell phone security systems for the consumer and business markets. Cenuco was among the first companies to jump into the field when it launched MobileMonitor more than a year ago, said Jordan Serlin, president of the company’s wireless division in Boca Raton, Fla. “It’s a relatively new industry because the handsets and data from carriers have only been robust enough for this for about a year,” he said. The MobileMonitor kit allows the consumer to install the software needed to send images from cameras to Cenuco’s server, Serlin said. Customers can call the server to view the video on their cell phones. The software and camera have a recommended retail price of $199. A software-only version that works with any Web camera costs $49.95. Customers pay a $9.95 monthly fee for the service. Customers who use CenVid, Cenuco’s business product, can view video from a company’s existing closed-circuit camera system on their cell phones, Serlin said. With CenVid, a security guard can assess what triggered an alarm before walking into a potentially dangerous situation, he said. The product ranges in price from $600 to several thousand dollars. Cenuco could not break out sales figures for its security products, Serlin said. Cenuco reported gross sales of $34 million for the 26 weeks ending Aug. 27. CenVid and other data products represent important sources of future revenue for wireless carriers, Serlin said. Voice plan sales are slowing, so wireless carriers are counting on data plans for growth, he said. Wireless data revenue reached $3.7 billion in the first six months of this year, an 85 percent increase from the first half of 2004, said Joe Farren, director of public affairs for CTIA – The Wireless Association, an industry trade group based in Washington, D.C. Cell phones are evolving from a voice communication device into a handheld computer, scheduler and video machine, he said. “Wireless is constantly evolving,” he said. “What used to be just a cell phone is now the 21st-century Swiss Army knife.” The voice side of the industry is continuing to grow, with 25 million new customers added between June 2004 and June 2005, Farren said. But the industry is developing new data applications such as the security systems all the time, he said. SecureCom Technologies plans to keep evolving with the technology field. The company is looking at new applications for Mobilarm and testing additional security products, including one designed to prevent hackers from attacking Web servers, Moore said. The product, PhantomGuard, could have a brighter future than Mobilarm. “That product, we believe, will do even more,” he said. jglenn@jg.net
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